Colorado bought into 'Coach Prime'. Now Deion Sanders losing costs more than the hype can cover
It's been over four years since Coach Prime moved to Boulder in hopes of making a splash that could be felt across the country, especially for the people who thought he could not get it done at the Power-Four conference level.This page may contain affiliate links to legal sports betting partners.If you sign up or place a wager, FOX News may be compensated.
This content was created by a team that works independently from the FOX newsroom.We all witnessed what he did at Jackson State, which led to Colorado taking a chance on Sanders in hopes of his status bringing the Buffaloes back to the forefront of a sport that is changing by the day.DEION SANDERS DARED THE MEDIA TO WRITE THE TRUTH ABOUT COLORADO FOOTBALL: OK, IT'S TIME TO END THIS CHARADEWhile there is no denying the impact he's made on Colorado over the past number of years, we are so far removed from the 'show' that came with his first-two seasons that it has now become more of an afterthought.Sitting at 3-6 (1-5 in the Big 12), Colorado will enter tonight's game looking to keep its bowl hopes alive, which folks who cheer on the Buffaloes were obviously not expecting when he took to the podium during his introductory press conference.Head Coach Deion Sanders of the Colorado Buffaloes observes the second half against the Baylor Bears at McLane Stadium on Sept.26, 2026, in Waco, Texas.
(Getty Images)Long gone are the days of Shedeur Sanders and Travis Hunter helping Colorado win football games that propelled the Buffaloes into the national spotlight.But in reality, it was the aurora around Deion Sanders that kept the headlines pinpointed on what was taking place within the city of Boulder.It doesn’t help that Colorado finished the 2025 season ranked 15th in their conference, with fans and donors expecting much better results on the field for a coach that is making north of $10 million per season.DEION SANDERS SAYS ALLEGED $50,000 OFFER TO SILENCE CRITICS WAS 'A JOKE' AMID COLORADO'S STRUGGLESOh, and Deion Sa...