Classic American pantry staples are getting a major protein- and fiber-packed makeover

Cheesy ramen, protein-packed Jell-O and round bacon slices specially cut for sandwiches are among the new twists coming to grocery stores as Kraft Heinz reportedly tries to breathe new life into old brands.The new products, expected to hit shelves in the spring, are part of a broader push by the packaged-food giant to invest in innovation.They include Jell-O pudding with 10 grams of protein, Crystal Light with added fiber and protein, and Oscar Mayer Sandwich Bacon."It’s a big turnaround," Kraft Heinz CEO Steve Cahillane told the Wall Street Journal.
"These brands have been underinvested in for over 10 years."CAMPBELL'S ROLLS OUT NEW SOUPS, INCLUDING FIRST-EVER GLUTEN-FREE CHICKEN NOODLE VARIETYKraft Mac & Cheese Cheesy Ramen is set to arrive nationwide in early 2027, according to a press release.The instant noodle cups will come in Spicy, Chicken and Pork varieties and contain no artificial flavors, preservatives or dyes.
Kraft said it is the brand’s first move into a new category in nearly 20 years and Cahillane said it sold out within a week of its Canadian launch.Kraft Mac & Cheese is taking its signature cheesy flavor beyond the pasta aisle with a new ramen product.(Kena Betancur/Bloomberg via Getty Images)The launch also follows the brand’s introduction of PowerMac, mac and cheese with added protein and fiber.
Cahillane told the Journal that PowerMac helped return the brand to sales growth after several years.AMERICA'S FAVORITE PIZZA MAY BE GETTING A MAKEOVER AS PROTEIN DEMAND SURGESKraft Heinz has invested an additional $700 million in its business, with funding for marketing, lower prices, staffing and product development.It also hired 400 employees, the outlet reported.Oscar Mayer Sandwich Bacon is among the new products Kraft Heinz plans to roll out next spring.
(Justin Sullivan/Getty Images)Its new offerings reflect consumers’ growing interest in protein and wellness, but the company is also staying true to its roots, focusing on taste...