Pinterest to cut up to 15% of its workforce as focus on AI intensifies
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Pinterest said Tuesday it’s planning to slash up to 15% of its workforce.The San Francisco-based image-sharing platform used for inspiration for home decor, fashion and other interests is laying off workers as part of a restructuring plan.It will partly use the savings to fund “AI-focused roles and teams that drive AI adoption and execution,” Pinterest said in a filing with the U.S.Securities and Exchange Commission.
As of April, Pinterest had 4,500 employees worldwide in the U.S.and other countries such as Germany, Japan and Brazil.
The company didn’t immediately respond to questions about how many of those cuts would be in California.Pinterest is the latest tech company cutting jobs while also focusing on investing more in artificial intelligence.Tech companies are competing head-to-head in a race to advance AI, prompting businesses to rethink how they spend their money.
Business The tech industry, once seen as a relatively stable place to grow a career, continues to be hit by job cuts in 2025.Tech companies including Meta, Block, Autodesk and others are among businesses that have slashed their workforce.Last week, software company Autodesk said it was slashing 7% of its workforce or roughly 1,000 jobs.
Meta, the parent company of Facebook and Instagram, is also laying off more than 1,000 employees and shuttering content studios.The social media giant, which sells AI-powered smart glasses, laid off workers who focused on the metaverse, digital spaces where people socialize, work, learn, and pursue other online activities.Pinterest allows people to shop or search for images and videos to help plan a wedding, vacation or birthday dinner on its platform.
Users save images within digital boards so they can organize their ideas in one place.Pinterest makes money through advertising and competes with larger tech giants, including Instagram and Google.
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