Gwyneth Paltrow going back to her roots as star brings Goop Kitchen to NYC: Feeding most of Manhattan

Gwyneth Paltrow is getting back to her New York roots, setting up the first of several planned Manhattan outposts of her Goop Kitchen later this month.The “Marty Supreme” co-star, who grew up in Los Angeles but went to the Big Apple’s elite Spence School, is opening a branch of her chain in Midtown West on Monday.Along with “100 percent recyclable” bags and a “commitment to sourcing responsibly,” the eatery promises “local produce whenever possible.”Don’t expect to see Paltrow waiting tables, though – Goop Kitchen relies on “ghost kitchens” that only take orders for delivery.Locations in Flatiron, the Upper West Side, the Upper East Side – at the former home of Butterfield Market – and Williamsburg are in the works. “By the end of the year, they’ll be feeding most of Manhattan and parts of Brooklyn,” a Goop Kitchen spokesperson told Side Dish.The expansion comes after the culinary offshoot of Paltrow’s lifestyle brand Goop conquered the West Coast, with 11 Goop Kitchens in Los Angeles and three in San Francisco.The menu emphasizes healthy, gluten-free options like fresh salads and bowls, along with pizzas, pastas, wraps and soups plus sweet treats such as maple-pumpkin bread and cookies.Spring menu highlights include a crunchy seasonal salad with asparagus, goat cheese, snap peas, cucumbers, pickled red onions, mint and “superseded crunchies,” which are a mix of sesame seeds, poppy seeds, almond flour and everything seasoning. There’s also a spring salmon bowl with organic brown rice, and a blueberry lemon olive oil cake with blueberry jam and maple cream cheese frosting. Obsessed West Coast celeb fans who are clean eaters but don’t always have time to steam their own farmers market kale include Cameron Diaz — there is even a salad named for her — as well as Vanessa Hudgens, and Zac Efron.It is all from top chef Kim Floresca who previously worked in some of the world’s top restaurants, including  El Bulli and ...