CEO Julie Felss Masino appeared on "Good Morning America" in August wearing her LIB glasses."The feedback's been overwhelmingly positive," Masino assured Michael Strahan on Aug.
19, 2025.As soon as those words came out of the Rachel Maddow-glasses-wearing CEO's mouth, she was cooked.Which brand should we save next? Email: [email protected] Cracker Barrel Old Country Store customer walks on the patio toward the restaurant entrance in Dumfries, Va., on May 21, 2024.
(Nathan Howard/Bloomberg)Last week, after surviving nine treacherous months as Cracker Barrel's leader, Masino was able to share great news with investors –– customers are returning for their favorite foods, pancake deals and the comfort of Uncle Herschel leaning on a barrel.The company's stock soared nearly 37% last week on the news.For Masino, it was an about-face after being so confident that customers would be cool with whitewashed walls and changes that was more First Watch and less highway breakfast joint that travelers had known for 40 years.CRACKER BARREL FACES CUSTOMER CRITICISM AFTER DITCHING ICONIC 48-YEAR-OLD LOGO FOR NEW DESIGNA Cracker Barrel billboard promoting new beer offerings and chicken is displayed off a highway in Urbana, Ill., on Nov.
2, 2022.(Unknown)"Furious customers say Cracker Barrel has been 'white-washed' with cold new look," OutKick warned on June 21, 2025.
Little did we know at the time that Masino's marketing department was preparing a massive media blitz in New York City set for the middle of August.Even with the backlash, leadership pushed on.Then came that fateful moment with Strahan.On Aug.
21, OutKick once again warned Julie that she was making a catastrophic mistake.It was too late.
Cracker Barrel had a full week of content lined up that included an Aug.22 pop-up event in New York City's Meatpacking District complete with awkward line dancing, TikTok influencers eating new menu items at a fancy table in the middle of a street and they even brought in ...