Pretty Little Luggage: These BIS best-sellers show why Samsonite paid pretty for the brand
BÉIS has turned everyday luggage into a fashion statement — and Samsonite clearly sees big business in the pretty packaging.Shay Mitchell’s BÉIS is getting a major vote of confidence from one of the biggest names in travel: Samsonite, which announced on Aug.12 that it plans to acquire the celebrity-founded luggage and lifestyle brand in a $210 million deal.
Mitchell, 39, launched BÉIS in 2018, and what began as a small, stylish travel line has grown into a best-selling brand with a devoted following — making the acquisition a fitting next chapter for the “Pretty Little Liars” star’s “small but mighty” team.Mitchell, who serves as BÉIS’ Chief Creative Officer, has long had a personal connection to the brand’s products.An avid traveler, she previously told PEOPLE that she sketched the idea for the now-famous Weekender Bag on a cocktail napkin.
Since then, BÉIS has expanded well beyond its original hero bag, adding sleek suitcases, practical travel accessories and even kids’ luggage inspired by Mitchell’s daughters, Atlas and Rome.The brand has also leaned into lifestyle and adventure, including a 2024 utility collection supporting the National Park Foundation.So, what exactly made BÉIS worth $210 million to Samsonite? Its knack for making functional travel gear feel genuinely fun — and, yes, very pretty.
From its polished suitcases to its cult-favorite Weekender, BÉIS has built a business around products that shoppers actually want to show off.And with Samsonite looking to expand its lifestyle portfolio and digital reach, the deal suggests those good-looking bags may have plenty more places to go.Ahead, find the BÉIS bags so good, Samsonite wanted them to be apart of the family.The Mini Weekender packs the same polished, travel-ready appeal as BÉIS’ larger bags into a more compact size.
It’s a practical pick for short trips, overnight stays or anyone who prefers to keep their essentials close.Not to mention, we reviewed and a...