Sen.Ted Cruz, R-Texas, is again dunking on a popular sports brand as the company’s stock price hits a 12-year low.Cruz joined in on social media criticism of Nike, the Swoosh-emblazoned brand whose stock price has been on a steady decline for years.The lawmaker responded to conservative social media influencer Douglass Mackey’s list of reasons why Nike’s stock was suffering in a callback to his own boycott of the brand several years ago.MARY CAIN'S BOOK AND NIKE'S TRANS-ATHLETE STUDY REVEAL THE SAME PATTERN OF CORPORATE HYPOCRISYSen.
Ted Cruz, R-Texas, arrives to a hearing in the U.S.Capitol on Dec.
17, 2025, in Washington, D.C.(Heather Diehl/Getty Images)"Sad & predictable," Cruz posted on X, where he reiterated that Nike’s decision to nix its Betsy Ross themed shoe was how the company "lost me.""For my whole life, I wore nearly 100% Nike for athletic wear," Cruz said.
"Kaepernick pissed me off, but when they cancelled the Betsy Ross shoe it showed that their marketing plan was America-hate.I went out & bought brand new shoes, shorts, t-shirts.""Turns out I wasn’t the only one," he continued.
"#GoWokeGoBroke."Nike’s stock price hit a 12-year low earlier this week, dropping nearly 80% since the company’s all-time high in 2021.NIKE CRITICIZED FOR WALKING BACK BOSTON MARATHON AD FOLLOWING ‘PACE SHAMING’ BACKLASHThe yearslong tumble downward saw nearly $200 billion in market value erased for the company, which five years ago saw its share price hit an all-time high of $177.51.It’s also not Cruz’s first foray into bashing the brand.In 2019, Cruz joined several conservatives to boycott Nike after the company opted to dump its planned Betsy Ross-themed shoe.Former NFL quarterback Colin Kaepernick, who earned the ire of conservatives for sitting and kneeling during the national anthem in an act of protest against police brutality a decade ago, reportedly urged the company to drop the product.MLB GREAT JIM EDMONDS SAYS HE WOULDN'T HAVE TOLE...