The Rangers are done with cutesy slogans but the message is clear before opening night

The message among the Rangers going into this season cannot be found in a catchy marketing motto or a slogan printed on the back of a shirt. In fact, there is no coined phrase for the first time since before November 2021.  Join Post Sports+ for exciting subscriber-only features, including real-time texting with Mollie Walker about the inside buzz on the Rangers.What the Blueshirts are hoping to establish is not so much a message as it is a mutual understanding.

It can be found in the little habits of the day-to-day, the dedication to building a team game and the club’s push to adopt a collective mentality as one cohesive unit. No cutesy phrase or inspirational rallying cry is going to be the difference for this team as it embarks on a consequential season. After all, “There Was Some Quit In New York.” The Rangers tried to implement an “It Takes Everyone” mentality.It turned out that “Everyone Was Pissed.” And when the team donned “No BS” as its formal proclamation last year, quite a bit of BS followed. “We can put slogans and signs on T-shirts and hang things on the wall — which is great — but we have to believe it, and we have to live it every second of every day,” head coach Mike Sullivan said on the eve of the opening night matchup Tuesday in Boston.

“If we do that, we’ve got something.We’re trying to build a belief in a process that we’re applying every day, where our players and coaches and everyone buys into it.

We’ll see where that takes us.” Sullivan cited attitude and effort — two controllables — as key factors in the Rangers reaching their potential this season. Captain J.T.Miller won’t dwell on last season and won’t look past the first period of the first game against the Bruins. The usual pomp and circumstance at the start of a season is noticeably missing in New York, but it feels by design.

It’s all business.Nothing can be said that hasn’t already been said a million times before....