Sydney Sweeney sparked backlash across the aisles following the release of her provocative campaign for a sports trading app.No stranger to controversy or criticism, Sweeney, 29, faced the music from Olympic athletes, entertainment icons and millions of keyboard warriors who voiced their opinion of the naked ad.Adrienne Uthe, founder of Kronus Communications, exclusively told Fox News Digital that while Sweeney's latest ad may have ruffled feathers, "women having agency also means allowing women to make choices about their image that other women may not personally agree with."SYDNEY SWEENEY FIRES BACK AT TROLLS AFTER FACING CRITICISM ONLINE FOR PROVOCATIVE SPORTS ADSydney Sweeney posed in the nude for her latest campaign, a move that sparked controversy among athletes and experts.(TheStewartofNY)"People are entitled to dislike the ad, just like women athletes are entitled to criticize it for their own reasons," Uthe said.
"But I don't think this is materially damaging to Sydney Sweeney in any way, shape or form."In fact, I don't think it's a large departure from who she is and what her brand represents.She's a beautiful woman right now at the peak of her career, and she ultimately can decide which projects she wants to take and which ones she doesn't."She added, "And she's chosen to make sexuality a part of her brand for better or for worse."WATCH HERE: EXPERT WEIGHS IN ON SYDNEY SWEENEY PROVOCATIVE AD CONTROVERSYSweeney's latest ad featured several shots with strategically placed sports equipment covering her mostly nude body.
"Think you know sports? Prove it.Novig is just sports.
So, they wanted a show," the "Euphoria" star said in the campaign.SYDNEY SWEENEY, SCOOTER BRAUN ROMANCE FACES BIGGEST CHALLENGE YET AS EXPERT WARNS COUPLE TO 'BE PREPARED'Several female athletes didn’t appear to take too kindly to the ad.Australian Olympic gold medalist swimmer Ariarne Titmus, British sprinter Amy Hunt and former American gymnast Gracie Kramer were among those to de...