A new neurosensory skincare line is selling a $3,500 music box to help its products absorb but does it work?
Girl, put your records on — and your face cream, too. Bonjil, a new “neurosensory” skincare line, says listening to soothing music while applying serums and balms will help the products do their jobs. But not just any tune or toner will do.You can buy the brand’s proprietary products in a $3,445 music box designed to engage each sense, reduce stress and therefore — the theory goes — enhance appearance in ways a self-care ritual set to any other soundtrack could not. “Wind it.
The melody plays.The nervous system shifts.
Only then does the skin receive,” Bonjil’s website says.The broad concept, experts say, is sound.Music can equal less stress, less stress can mean a healthier skin barrier, a healthier skin barrier can make it more receptive to topical treatments. “It’s not just the drop in cortisol leading to better skin, but it’s also that drop in cortisol leading to more efficacious skin care,” Walter Joseph, a board-certified plastic surgeon and Bonjil’s chief medical advisor, told The Post. But whether the high-priced melodies of a bespoke box are the secret ingredient to a flawless face remains to be seen — and heard. “The mind-skin connection is very real,” said Keira Barr, a double board-certified dermatologist in Sacramento, California, who specializes in the intersection of skin health and mental health.
“Can we make the leap between the science that’s established and this product? I think they’re going to have to do some studies to show that.” Bonjil’s flagship launched earlier this year on Madison Avenue on the Upper East Side.While most cosmetic companies target skin first, Bonjil says it uniquely targets stress first. “The skin is the biggest indicator of health and wellness in our bodies, and when we are not aligned and calibrated, our skin will show,” Joseph, who has a bachelor’s degree in behavioral neuroscience, said.
“And Bonjil, from what I know, is the only skincare brand that reall...